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Million Dollar Marketer
Welcome to Million Dollar Marketer!
Meet Your Instructor (2:43)
Identify your Target Audience
Introduction (3:30)
Stakeholders (8:01)
Buyer Psychology (18:45)
The Path to Purchase (21:00)
Customer Profiling (10:21)
Pain Scoping (4:00)
[Bonus] Rapid Customer Development Case Study
Projects & Exercises
Resources
Summary
Paid Acquisition
Introduction (0:53)
Display (20:54)
Retargeting
Retargeting Audiences (4:31)
Search (5:55)
Google AdWords (18:47)
Simple ROI Dashboard
Live Account Exploration (13:01)
Intro to Landing Pages (4:23)
Landing Page Tutorial (88:57)
Projects & Exercises
Resources
Summary
Organic Acquisition
Introduction (1:22)
Calculate Traffic Goals (4:22)
Organic Channels
Intro to SEO (13:11)
[Bonus] Blog Post SEO Teardown (11:09)
[Bonus] Ecommerce Store SEO (25:24)
[Bonus] Local Services SEO (22:14)
Platforms (3:49)
Social Media (3:58)
Communities (7:16)
Growth Systems (8:46)
Intro to CRO (6:40)
Projects & Exercises
Resources
Summary (1:10)
Analytics
Introduction (5:18)
Content Analytics (13:00)
Product Analytics (13:00)
Growth Analytics (3:38)
Retention Analytics (6:45)
[Bonus] Retention Case Study
Intro to SQL (1:12)
Projects & Exercises
Resources
Summary
Partnerships and Referrals
Introduction (0:53)
Types of Referrals (6:06)
Customer Referrals (14:24)
Scaling Word of Mouth (8:23)
Bonus - Partnership Launch Checklist (3:52)
Bonus - Partnerships that Cut Costs (3:41)
Projects & Exercises
Resources
Summary
Technical Marketing
Introduction
JavaScript Event Handlers (28:18)
Intro to APIs (55:27)
ROI with SQL (29:52)
Intro to Web Scraping (2:38)
Web Scraping - Manual Research (7:03)
Web Scraping - Buying Leads (19:20)
Web Scraping - Nonconventional (28:07)
Web Scraping - Offline Marketing (11:19)
Automations - Deprecated
Web Scraping - Advanced Case Study
[Bonus] Sales Hacking
Projects & Exercises
Competitive Strategy
Intro - Tactics vs Strategy (8:37)
Brand Safety (3:42)
Positioning & Differentiation (4:38)
Migrating Clients
Intercepting Interest
Projects & Exercises (4:18)
Conversion Rate Optimization
Premature CRO is a Waste of Time (3:56)
A Tale of 6 Optimizations - Prospect CRO (0:58)
Lead CRO
Trial CRO
Customer CRO - Part I
Customer CRO - Part II
Referral CRO
Upsell CRO
Project - CRO Planning (0:48)
Do's and Dont's
Server vs Client-side A/B Testing
Single vs Two-tailed Measurement
Tools How-To
Projects & Exercises
Creativity
Introduction (6:08)
The 3 C's of the Creative Process
Conceive - How to find original ideas (6:49)
Conceive - Workshop
Curate - How to make ideas better (4:33)
Curate - Workshop
Choose - How to pick the best ideas to execute (8:14)
Choose - Workshop
Case Study - Applying Creativity in a Saturated Market
Case Studies - Course Alumni
Graduation
Congratulations + Next Steps (1:46)
Choose - How to pick the best ideas to execute
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